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So much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Some say beauty is a luxury. But what if it is key to creating a better world for us all?

Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: is it useful and considered. Is it a thing of beauty? Do Design you will inspire you to:

– Improve your creative process
– Raise the quality and craft of your work
– Consider the experience as much as the product
– Adopt simplicity, utility and honesty as guiding principles

We are creative beings. We love to make things. This book will inspire you to create better things, fo

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