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There has truly never been a better time to be an author. For the first time, you have direct access to your audiences via the Internet – you can create a community eagerly awaiting your next book (and telling their friends about it, too). But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time – what is a “must do” and what is a “might do”? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building your online brand doable but proves that it can be fun and fulfilling, too. Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a succe
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