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That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She’s highly engaged – she’s having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people, losing a cell phone is like losing a limb. And the most successful mobile apps are precisely those that enhance and multiply the frequency and power of our real-world interactions. Moatti – a technologist and industry insider – says these kinds of mobile apps adhere to three universal principles: They must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators – Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more – to demonstrate how it’s done. Ev