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Named president and CEO of NBC at the age of 43, he faced a two-headed dragon: on one hand, distrust from the network people deeply skeptical of the “suit” from GE, their new corporate parent; and on the other, fiscal oversight demands from a cautious, conservative institution reluctant to invest heavily in a media business they didn’t understand. For the next 20 years, he managed to navigate the fine line between the two and in the process completely reinvent—and save—the network.
His name is Bob Wright. Under his leadership, a traditional network, struggling to survive a changing landscape, was transformed into a billion cable and internet giant. Frequently flying under the GE corporate radar, Wright and his hand-picked team spearheaded what amounts to a revolution in broadcast television:
-Embracing, rather than resisting, cable
-Launching alternative news channels CNBC and MSNBC, along with MSNBC.com, NBC’s powerful springboard to the inte